OVERVIEW
CATEGORY
VISUAL DESIGN
ROLE
BRAND DESIGNER
CLIENT
VERIDIAN
YEAR
CLIENT BRIEF
Building AMR's from the ground up, targeted
towards high end clients/spaces/context.
Specifically for VIP Lounges, Waiting halls,
Exclusive Private event spaces and much more.
What's an AMR?
Simple, a short for Autonomous Mobility Robots!
There are multiple kind’s of AMRs
Autonomous Mobile Robots (AMRs) are robots that can
navigate and operate in real environments without fixed
guidance (like tracks or markers). Unliketraditional AGVs,
they use sensors, cameras, and AI to understand
surroundings and make decisions in real time.
POPULAR AMR INDUSTRIES;
RESEARCH METHODOLOGY;
01
THE PRIMARY
Visiting high-end hotels & restaurants and interviewing the staff and customers
Referring to current hospitality AMRs in the real world and in fiction
Understanding the functions and tasks of AMRs and how they are operated
Visiting locations which have AMRs deployed within them
Visiting manufacturers which produce similar service bots
02
SECONDARY
Competitor analysis
Researching AMRs at a global scale
Finding commonalities within a vast variety of service robots
Desired features in an AMR
Finding out new ways a bot can provide service
Common patterns in aesthetics
And POP CULTURE!
ABOUT CLIENT;
ATSN ROBOTICS
Intelligence in Motion
Bringing intelligent autonomous robots into the spaces
where people live, work, and interact.
THEIR GOAL,
Breaking into the AMR industry through service robots
targeted towards Luxury & Hospitality market.
THEIR ON-GOING PROTOTYPE
Building brand value through final AMR aesthetics and
bringing them niche markets/spaces/contexts for the
service robots to be deployed within.
ATSN'S CURRENT CONCEPT'S:
The current Zippy 6, and Argo are 2 bots made to transport
goods around warehouse like locations.
The current prototype is a placeholder for testing all the
functioning systems and sensors required for AMR's
WHAT I PROVIDED,
The early prototype with ATSN consisted of
a simple T-Slot Chassis, complete with lidars
and depth sensors & the laptop acting as a
placeholder brain.
WHAT'S ALREADY OUT THERE?
Digging through what the AMR Industry currently
holds as its benchmark. Looking at upcoming
and emerging robotic startups and well settled
companies producing AMR's for a multitudes of
customers, context's, locations, needs and more!
Visiting Companies like Kody Robotics and more
for gaining knowledge about building AMRs from
the best within the Indian and International Industry
LUGGAGE ASSISTANCE
SECURITY/SURVEILLANCE
CREATING A VISUAL LIBRARY
THROUGH HANDS ON WORK
Gaining context and aesthetic knowledge through
extensive research of form and functionality of the
current market leading AMR producers.
GUIDE & ADVERTISEMENT
EXPLORING NICHE AND ALTERNATE
DEPLOYMENT CONTEXTS,
Along with the ongoing research, also looking into
what other unique locations which could benefit with AMRs
FIELD RESEARCH AND INTERVIEWS,
The primary field research consisted of Visiting
many spaces, high-end hotels
and restaurants; Interviewing the staff and
professionals withing thehospitality industry.
It also consisted a lot of analyzing the surfaces and conditions
an AMR would face. Interviewing the staff and leading personell
I was able to gather insights and ways an AMR can accompany
or even provide more than just assistance to the hospitality staff.
It also consisted a lot of analyzing the surfaces and conditions
an AMR would face. Interviewing the staff and leading personell
I was able to gather insights and ways an AMR can accompany
or even provide more than just assistance to the hospitality staff.
Above are a few of the notable locations of research. Camera
access was restricted due to the privacy of the customers.
Key insights consisted of surface differences, customer-
interactions, staff opinions and professional perspectives.
